IMC Thesis - Abercrombie & Fitch (Aug. 13, 2021)

Attached is my final project thesis recommending a comeback strategy for Abercrombie & Fitch submitted in completion of my MA in Integrated Marketing Communication from Marist University (Aug. 2021). The work product for this project was primarily mine as my teammates were just out of college and had no prior marketing communication experience,

BBS A&F IMC Strategy.pdf

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BBS A&F PLANS Book.pdf

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